HND Photography students from Northumberland College have been given the opportunity to shadow employees working at Manor Walks Shopping & Leisure in Cramlington as part of their latest project.
'Behind the Shop Window at Manor Walks' will see 11 students partnered with a selection of retailers, including Next, Boots, Pets at Home, O2, Barclays, Asda, Vue Cinema, Three, Coffee As You Like It and Poundland. Following the employees during their normal working day, the project aims to capture the familiar yet surprising role of a shopping centre worker.
James Davoll, a Photography Lecturer at Northumberland College, said: "This is such a valuable and exciting opportunity for our students to engage in a live project within a commercial environment and we are delighted with the support which Manor Walks has offered to those involved. Having exclusive access to photograph subjects in a busy retail setting such as Manor Walks will allow the students to challenge people's perceptions, whilst significantly developing their coursework portfolios."
Bruno Coppola, general manager at Manor Walks, added: "Set in the heart of the Cramlington community, we are thrilled to welcome students from Northumberland College to the centre as part of such an innovative project that is integral to their studies.
"We wanted to create a project in partnership with the course tutors, which would put into focus the very people which make Manor Walks such a warm and friendly place to visit. We've received a fantastic response to the project from our retailers and from visitors to Manor Walks who have been keen to watch our photographers at work.
"I am certainly looking forward to welcoming our photographers back to the centre as they showcase their final photographs during a week-long 'Behind the Shop Window at Manor Walks' exhibition in November."
Following the completion of the project each student will display their black and white and digital photographs taken at the shopping centre during a free exhibition hosted by Manor Walks and Digital Community Youth, at the Venue, which will be open daily from Friday, November 22 to Friday, November 29 2013.
Digital Community Youth project manager Mick Harland said: "The project has been a real talking point throughout the centre and we are privileged to be hosting this fantastic community event at the Venue. We will be open daily for visitors to explore the exhibition and uncover the unseen lives of centre staff."